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Writer's pictureRitika gupta

BODY SHAMING X DOODLAGE

Updated: Jan 3, 2020

Every woman can personally relate to this topic, not because it is a part of her but forced on at every level of her existence. Just like any other woman this is a topic that I wanted to work on at a very personal level. The reason was not the visual front of studying about it, as part of the course— it was deeper. As I say I have been a victim of body shaming, I have also been on the other side of the ladder and made people feel the lack of love for the shape they are in. 


The categorisation of women is shameful. But what’s worse is that its not just men who are responsible for this. There are women who judge women. 

Through this shoot, I have tried to show the everyday struggle of girls who don't fit in the point of perfection, are judged and made fun of. With a light weight shoot, the idea was to present everyday incidents that we might not even think of as a problem but demand an action. 


Concept: Shot with these Beautiful women of different sizes in real life situations dressed up in Doodlage Label who are not bothered about how people around them react


Concept and Styling: Ritika Gupta

Photographer: Kashish Narchal

Team Members: Tarini Bhatia, Shubhangi Bhatnagar, Sadhya Luthra, Christopher Craig, Sanya Khurana, Tanya Agarwal, Talya Verma, Radhika Rathi, Sandra, Somya Joshi, Srishti Oinam, Sanchita Trisal, Akansha Gupta, Atharv Rajvansh, Aryan Rajvansh, Om Prakash and Disha Malhotra.








"Yes I am LARGE- that’s normal Need not to stare- its abnormal Whether you stare or you laugh Not bothered about your thoughts

I ll be ME Self sufficient ME Happy ME confident ME"























"Yes I am CURVY- that’s normal Need not to stare- its abnormal Whether you stare or you laugh Not bothered about your thoughts

I ll be ME Self sufficient ME Happy ME confident ME"





























"Yes I have HEAVY ARMS- that’s normal Need not to stare- its abnormal Whether you stare or you laugh Not bothered about your thoughts

I ll be ME Self sufficient ME Happy ME confident ME"





































"Yes I am CHUBBY- that’s normal Need not to stare- its abnormal Whether you stare or you laugh Not bothered about your thoughts

I ll be ME Self sufficient ME Happy ME confident ME"
















"Yes I am SHORT- that’s normal Need not to stare- its abnormal Whether you stare or you laugh Not bothered about your thoughts

I ll be ME Self sufficient ME Happy ME confident ME






"Yes I have TIERS- that’s normal Need not to stare- its abnormal Whether you stare or you laugh Not bothered about your thoughts

I ll be ME Self sufficient ME Happy ME confident ME"

















"Yes I am Thin- that’s normal Need not to stare- its abnormal Whether you stare or you laugh Not bothered about your thoughts

I ll be ME Self sufficient ME Happy ME confident ME"

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